Also in July, one of our Digital Execs, Jake, headed over to London to attend a one-day masterclass on effective user research and usability tests with Experience Haus. The day was a customer-focused, deep dive into everything from online surveys, to hour long interviews. After an intense morning and afternoon, Jake left the workshop feeling that his preconceived ideas of how interviews and usability tests should be run were challenged. The course highlighted that once you remove all the technical terms, recording equipment, and consent forms, a usability test is essentially just conversing with another person, trying to understand and observe their feelings about an experience they’re having. Sounds like an insightful day!
B2B Online Connect
We saw our team packing up collateral and making their way to Windsor for the B2B Online Connect Conference. With the session up to full capacity, people were lucky to get standing-only places to our ThinkTank workshop: “Are you getting innovation wrong”. We heard some fantastic points of view about digital transformation and dived deep into the challenges enterprises face when it comes to innovation and its implementation.