Tonic 03: Data: the driving force behind great customer experiences
Also this month, we returned to The Botanist in Birmingham to host the third instalment in our Tonic event series, Tonic 03. This time around, it was all about data as the driving force behind great customer experiences.
After a few drinks and nibbles to get us going, we listened to some top CX chat from the likes of Co-Founder & CMO at Hyve, Yiannis Maos, Adam Babajee-Pycroft, Founder and MD at Natural Interaction and our own Insights Manager, Becki. These CX know-it-alls discussed methods in how to overcome the challenges when utilising data, and provided helpful how-to’s on getting smarter with collecting, analysing and utilising the right data to get the insights you need to optimise your customer experience. We ended the evening with some late drinks, new connections and fresh ideas to take into work to improve CX.
Keep your eyes peeled for info regarding our next Tonic 04 event, coming soon!