News | by Julia Protesaru
Using your customer mapping to inform your digital strategy
We looked at the concept of customer mapping, and how the buyer lifecycle can benefit an entire digital strategy.
News | by Julia Protesaru
PegasusLife is our star in the race for the “Best Digital Rebrand” project in the DIAs, following a major website relaunch and work on making them a more digital brand. We needed to match the PegasusLife online presence with the experience we had when we visited their properties: exclusive, contemporary, premium. We also had to make sure that we made a positive difference to the CX of the primary and secondary target audiences, making browsing less confusing, increasing engagement and especially tackling the issue of 28+ properties existing on separate sites.
Building the new responsive site on Episerver's DXC cloud platform based on audience insights, and ready to support the brand’s long-term ambitions, PegasusLife redefined the online experience for people looking for retirement living.
Better resonance with the target audience, a 31% increase in UK users and 23% more new users meant that this project was a success. See the full PegasusLife “Redefining retirement living” case study here.
We’ve been delighted with the whole process of revitalising the pegasuslife.co.uk website.
Collette Masso Del Llano, Digital Marketing Manager, PegasusLife
In the B2B International Marketing Awards, Saxoprint is in the race to win the “Best Use of Content Marketing” category, with “The Great British Postcard Competition (#TGBPC)”. This follows the triple win at the Corporate Communications Awards in early 2018, when it bagged Gold for “Best User-Generated Content” and bronze for “Best Use of a Celebrity/Influencer” and “Best Use of Digital”.
Faced with a need to bridge the gaps between the designer community, clients needing designers and clients looking for print, we launched Saxoprint's #TGBPC . Artists were invited to submit their designs based on a short brief: “Your Britain, on a postcard.” through our bespoke platform: ProStudio. We used ex-Sex Pistols’ Johnny Rotten as the head judge, Lord John Bird as a host for the awards and influencers in the art space to drive the engagement in the design community.
50,000 votes and hundreds of postcards later, coverage on national TV, trade press, 572 people attending the awards ceremony and a 61% increase in business through ProStudio, this campaign needed no paid media to be a success.
"The competition proved wildly popular, creating entries, engagement and shares without the need for paid media."
Corporate Content Awards
Varied projects are always welcome because they keep us on our toes, they make us learn new things and make us better each day. We’re a strong team of about 30 experts who take pride in the work we do on a day to day basis and to see our work recognised in so many categories over the years is a real bonus. We look forward to seeing the results, but even more than that, we look forward to the next challenges we’ll tackle with our clients.