Humanising the digital experience
A summary of the top takeaways from Tonic 05. We heard the stories of Monzo, HM Passport Office and learned about making customer journeys memorable through emotion.
Article | by Julia Protesaru
Having been shortlisted earlier this year, already triple-awarded Great British Postcard Campaign (#TGBPC) has been recognised for it's use of content marketing at the B2B International Marketing Awards, bringing home gold.
Faced with a need to bridge the gaps between the designer community, clients needing designers and clients looking for print, we launched SAXOPRINT's #TGBPC . Artists were invited to submit their designs based on a short brief: “Your Britain, on a postcard.” through a bespoke platform we built earlier: ProStudio. We used ex-Sex Pistols’ Johnny Rotten as the head judge, Lord John Bird as a host for the awards and influencers in the art space to drive the engagement in the design community.
50,000 votes and hundreds of postcards later, coverage on national TV, trade press, 572 people attending the awards ceremony and a 61% increase in business through ProStudio, this campaign needed no paid media to be a success.
The competition proved wildly popular, creating entries, engagement and shares without the need for paid media."