Big changes for our future growth
We’ve made some changes to fuel the next stage of our growth, starting with a couple of changes in roles at the top of the business.
We needed to match the PegasusLife online presence with the experience we had when we visited their properties: exclusive, contemporary, premium. We also had to make sure that we made a positive difference to the CX of the primary and secondary target audiences, making browsing less confusing, increasing engagement and especially tackling the issue of 28+ properties existing on separate sites. More on that in our case study.
Launched earlier this year, pegasuslife.co.uk has seen early successful results in CRO including a 31% increase in UK users, 23% more new users, lowered bounce rate to 25% and an increase in enquiries in the first four months since launch.
On top of that, the browsing habits of the primary (65+ audience) and secondary audiences (55-64) have also seen significant improvements: 65+ users increased by 45%, 65+ new users increased by 41%, leading to a 37% increase in sessions for this audience.
In the words of the client, "Freestyle got to grips with the complexity of multiple property developments and have produced us a site we’re all really proud of, and an exciting vision of the future" (Collette Masso Del Llano, Digital Marketing Manager, PegasusLife).
Having recently been shortlisted for the B2B International Marketing Awards and the Midlands Business Awards, we look forward to updating you on the results early next year.