Customer journey mapping: How to get user journeys right
Customer journey mapping is essential to planning digital activities. These are our best tips on how to make the best out of your CX map.
Paris-based Bostik, part of Arkema, have commissioned us to redesign and build their global website. The project is underway with workshops around the world aimed at understanding the complex audience and business requirements of the €1.5bn, 5,000 strong international adhesives business.
“This was our best pitch ever, over a number of weeks and a thorough international digital agency selection process. The vision we brought to Bostik and the engagement with the whole team was clear from the start, and we’re delighted to be working with an exciting, progressive client”, said Alan Cooper, Freestyle’s New Business Director.
We’ve also started working with Norwegian business DNV GL, the Maritime Oil and Gas specialist, to translate the technicalities of oil and gas extraction into an engaging user experience for a targeted microsite.
Mark Irvine, DNV’s Communications Manager, Strategic Research & Innovation, said, “Freestyle was able to understand and design a digital experience which explained a complex subject. They produced a quality end product that fits with what we are trying to achieve”.
Third but not least, Freestyle partnered with Green River Media to win the design of a new responsive website for Eurotunnel. We aim to improve the online experience across all devices and provide a better customer journey for Eurotunnel’s 4.1 million vehicles that use the service every year. The site launches later this year.