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Tonic 04: Designing for complex experiences
In Tonic 04 we explore the complex marketing challenges organisations face in today’s digital space and learn how others have overcome these obstacles to create success.
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Skills gaps, legacy CRMs, unstructured data, siloed data and plain bad data all conspire to frustrate marketers, giving rise to the dreaded analysis paralysis. And then there’s the small matter of privacy.
But Tonic 03 is here to help you overcome these challenges and get smarter with data. Prepare to improve your analytics, measurement and reporting and get the insights you need to continually optimise your customer experience.
6.00 PM – arrival and registration
6.30 PM – presentations
8.00 PM – discussions and socialising, retire to the bar
When: 13th of June, 6.00PM – 8.30PM
Where: The Plant Room at The Botanist, 14-16 Temple St, Birmingham B2 5BG
Food and drinks: Nibbles and complimentary drinks provided
PLEASE NOTE: This is an event opened to client-side marketers only.
Co-Founder & CMO at Hyve
Yiannis is the Co-Founder & CMO at Hyve, a Customer Advocacy Platform. He has over 15 years experience in Marketing and CX and during his career has helped B2B SaaS company Rant & Rave grow from challenger brand to a market leader that eventually sold for £45m and set-up creative agency ALCMY. He's also the UK Ambassador for the Customer Experience Professionals Association (CXPA) - the largest community of CX professionals in the world.
Founder and MD at Natural Interaction
Adam has over 13 years of experience in UX research and design, and is fuelled almost exclusively by coffee (using one of his seven coffee making devices), curry and heavy metal.
Before founding Natural Interaction in 2010, Adam managed UX for AXA Life’s UK business. Since then, he’s worked with a range of clients across the automotive, eCommerce and tech startup sectors, delivering impressive results for brands including BMW, MINI, Immersive Labs and Unite Students. Recent client projects include a redesign of the National Trust online shop and soon to be launched software for a leading business in the QA space.
Head of Insights and Data at Freestyle
Rebecca specialises in bringing data-led insight with demonstrable business value to the boardroom. She has previously worked with brands from Homebase to BrewDog and Informa and has hands-on experience in digital performance analysis. Her skills span across a generous mix of audiences, websites, search, social media and paid digital amplification.
She’ll be sharing some practical examples of when data has had the power to mislead decisions. She'll be answering questions like "what do you need to do to be able to trust your data?" and 'what data pitfalls should I be avoiding?". Armed with this thinking, you'll be better placed to use data in powering audience-centric insight.