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Decoding complex customer experiences

Complex audiences, purchase patterns, product variety, globalised presence - all factors that pose a challenge to your marketing department.

Total contrast in pain points and motivation.
Massive differences in the volume and nature of transactions.
Constant shifts in political, social and environmental factors – these are just a few of the complex issues at hand.

As a business, how do you simultaneously influence one market, without alienating the remainder of your audience? How do you navigate marketing thousands of different products in as many unique industries, all with disparate purchase processes? How do you have a single view of all your activity and what’s important to your individual customers?

In Tonic 04 we explore the complex marketing challenges organisations face in today’s digital space and learn how others have overcome these obstacles to create success.

Secure your seat today!

Tonic 04


6.00 PM – arrival and registration
6.30 PM – presentations
8.00 PM – discussions and socialising, retire to the bar



When: 9th of October, 6.00PM – 8.30PM
Where: The Plant Room at The Botanist, 14-16 Temple St, Birmingham B2 5BG
Food and drinks: Nibbles and complimentary drinks provided

PLEASE NOTE: This is an event opened to client-side marketers only.


Fiona Kate

BBC Voice + AI Producer

Part of the Voice revolution - Fiona's work with the BBC involves figuring out how best to utilise this voice technology and bring new and existing users the very best content.

She previously worked on documentaries, radio, podcasts, events, social and digital projects for various areas of the BBC, including BBC Radio 1, Newsbeat, BBC Music, BBC Devon and BBC Introducing.



Marketing Director, BSH

As Marketing Director for the largest manufacturer of home appliances in Europe, Andrew is pivotal in leading and implementing strategic marketing activities for well-known brands such as Bosch, Neff, Siemens and Gaggenau.

With more than 15 years of experience in the home appliances industry, he has broad range of experience across both product management and marketing communications. At Tonic 04, Andrew will uncover the complex challenges faced by extensive product portfolios, paths to market and much more.

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