Digital strategy
and audience 

The foundation for everything we build, design, promote or launch.

What you can expect.

Whether you’re looking to gain specific insight into a customer pain point, or define a long-term digital strategy, we have a range of services to help.

Audience research and persona development
Stakeholder workshops
User testing and interviews
Customer experience mapping
Keyword research

But we don't just stop there. We turn insight into action through digital roadmaps, content strategies, or creative hack sessions, giving you a solid base for strategic transformation or tactical digital campaigns.

Some kind words from people we've worked with


Executive Director, The Royal College of Obstetricians and Gynaecologists

"The team at Freestyle is extremely thorough in their research and helping us set strategic digital objectives for our organisation. We are extremely pleased with the quality of their work."


“I always think Freestyle have this insane ability to
quickly get to grips with a business.”

Paul Instrell, Marketing and Sales Director, Calor

Business outcomes.

Some of our clients use massive printouts of our digital roadmaps and hang them in boardrooms to inspire strategic business change. 

Others incorporate the quantitative results of lab tests into measurable change in basket abandonment. Whatever the output, our strategic work always drives an improvement and creates the foundation for more great work.

The Freestyle team were delivering ‘audience-centricity’ before it became a thing.

Case study: audience research.


Our case study for RS Components shows the value of thorough audience research.

We generated in-depth personas, then captured their pain points, moments of truth and key brand touchpoints in detailed customer experience maps. This research drove award-winning Voice of the Customer programmes across the RS business.

More recent strategy projects:

Arco: complex user testing and ecommerce improvements
Royal College of Obstetricians and Gynecologists: five-year digital roadmap
Swim England: audience experience mapping


More services.

Alan Cooper

  New Business Director 


Let's chat solutions.

Drop Alan a line for more information on the work we do, Freestyle Partners (DAM) or to discuss your next project.