The Great British Postcard Awards Event 

 

Celebrating British talent, awarding excellence

 

 

From Johnny Rotten and Lord John Bird to comedy post boxes and a pop-up poet, we closed the TGBPC campaign with a bang. 

Strategy.


To provide an explosive ending to a highly engaging campaign, we organised a VIP awards evening.

The Great British Postcard Competition that we created for Saxoprint was a UGC campaign that went viral, making Channel 4 News and resulting in hundreds of entries. On a lively night at Camden’s Proud Gallery, the UK’s creative community came together to view the #TGBPC exhibition and enjoy a night of punkish entertainment

Judged by a British icon

 

John
Lydon

Sex Pistols, PiL and Head Judge in TGBPC

"The standard of art was really high – Britain is a talented place! I was overwhelmed by some of it. It made my decision making process difficult, because I became so involved with each little postcard achievement."

The event.

 

Head Judge, John Lydon (a.k.a Johnny Rotten of the Sex Pistols and PiL), announced the overall winning postcard to a packed house of designers, artists and journalists.

 

Helen Nodding’s creation, ‘End of the road’ was the Grand Prize Winner, claiming a £5,000 cheque in front of a 500+ audience.

The Freestyle team managed the entire event, from venue sourcing and exhibition curation, to liaising with press, performers and managing Mr Lydon – a full-time job in itself!

Results.

537

guests attended the event

 

"It was such a fun and engaging evening and a wonderful way to make art accessible. A huge thank you to Freestyle from us, for all your support of The Big Issue Foundation and for making the event a success."

Stephen Robertson, CEO, The Big Issue Foundation

We even made the national news.

Team.

Katy
Smith

Head of Delivery

Katy was all over every aspect of the TGBPC event. From venue sourcing and exhibition curation to liaising with all performers, sponsors, partners and Mr Lydon himself – she nailed it.

Want to work with Katy? Send her an e-mail:
katy.smith@freestyle.agency

Julia
Protesaru

Marketing Manager

Julia joined the Freestyle team in 2017 working primarily on the agency's marketing. She supported Saxoprint's TGBPC with PR work, general help throughout the event, hosting and location set up.

Want to work with Julia? Drop her an email: julia.protesaru@freestyle.agency

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