RS Components - Customer Journey Mapping
Understanding complex engineering audiences and their experience with RS Components through audience research
After extensive customer research we mapped the optimal user journey for purchasing tickets through mobile devices. We then built and market-tested prototypes, re-designing pages in line with a renewed brand look and feel.
With over 75% of website traffic now coming from mobile devices, all of our work for Arriva is optimised for use across mobile, tablet and desktop.
"This method of ticketing is so much easier than purchasing and looking after a card or piece of paper. I had no problems with the mobile ticket at all and I will definitely use it again."
Guy's been at Freestyle for over 12 years and he's worked with Arriva since day 1. Guy's expert knowledge in the complex challenges within e-commerce made sure Arriva's travellers are happy customers.
Want to work with Guy? Drop him an email: firstname.lastname@example.org