Gini concept

Redefining the holiday search experience

Work /

Gini concept

01

Client

“What if you could book your holiday based on how you want to feel?”

The holiday search experience isn't fit for purpose. We go on holiday to change how we feel, but we book our getaways based on destination names, endless choice and how other people experience places. It's often confusing, frustrating and tedious.

02

Challenge

How could we possibly know if our holiday choices will deliver on our expectations, when the search experience doesn't allow us to express what we're looking for?

We asked ourselves… how else could holiday searches happen? And how could technology be used to reimagine this experience?

A phone screen and laptop screen showcasing the Gini concept
03

Solution

Our answer was Gini - an ingenious concept for a platform that will allow you to curate, share and book the holiday you want, based only on how you want to feel when you get there.

A vision for a tech-infused ecosystem, but tech is not the star here. The experience is. One where you create a collection of getaway moments, with sound, tastes, views... Beyond destination and categories. One where the most frustrating parts of the booking process are replaced by sensory-led exploration, to unlock holiday decisions that are true to you. In this vision, technology redefines the dreaming and planning phases of travel.

A concept mockup of the Gini dashboard
04

Results

Let your senses guide how you feel. And techology to understand what you like, love and crave. So you can curate your atmosphere, your moments, your space. And share with your friends and family too.

You get to create soundscapes to match your perfect holiday atmosphere. Gini detects pure moments of joy with face recognition technology. And learns what tickles your tastebuds as you swipe left and right. All to help surface the ideal holiday you never knew you wanted. Without ever clicking on a category again.

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