As the industry waxes lyrical about data, our Data Analyst, Becki Hemming, does a translation job on the sayings we've heard doing the rounds.
If you work within earshot of the digital marketing world, you’ll no doubt have heard a number of phrases thrown about including the word data…
Obviously you’ve realised by now that you’re living in a data revolution. You’ve heard data is the new oil and you suspect it also decides what you watch on Netflix. Did you also hear that data ages like fish not wine? You must’ve heard that big data is the foundation to life, the universe and everything. Of course, data is all around us. And who doesn’t know by now that data can set us free?
Having heard a fair number of data related quotes and phrases, varying in usefulness and sense, we couldn’t help but share some of them with you. So sit back and read on.
"With big data, comes big responsibility"
Sounds like someone’s just punning around right? Although actually, there’s a huge element of responsibility when it comes to dealing with data and we’re not just referring to GDPR.
When it comes to informing decisions or powering AI, we can’t afford to lose the human element of judgement. Past data can carry past biases and prejudices with it, which could impact any number of industries and lives. Imagine university course selection based on characteristics of a previously non-diverse student base. How about a similar impact in healthcare? The workplace? The justice system? That seems like big responsibility.