The event brought together the brightest minds in the industry at Proud London for an evening of celebration, honouring exceptional projects that drive social change, diversity, and talent within the digital landscape.
The BIMA Awards, known as the UK's longest-standing and most revered digital and tech awards, hold a special place as a flagship event for our entire industry. This year, agencies were invited to submit their projects across 21 categories, spanning the three main areas of industry: Sectors, Content & Craft, and Strategy.
Freestyle's exceptional achievement at this year's Awards is a testament to our team's unwavering commitment to pushing the boundaries of innovation and creativity in the industry. We are honoured to have been recognised with the Gold Award in the Travel, Entertainment, and Leisure category for our groundbreaking Gini concept.
Gini is a visionary platform that revolutionises the holiday search experience by allowing users to curate, share, and book their ideal vacation based solely on the emotions they wish to experience upon arrival. Unlike traditional booking processes, Gini focuses on creating a tech-infused ecosystem that emphasises the overall experience, leveraging cutting-edge technologies such as 3D sound, machine learning, and emotion-detecting tech to guide users towards personalised and authentic holiday decisions. You can read the full Gini story here.
Freestyle extends its gratitude to everyone who attended the event, including the winners and their guests. We would also like to express our heartfelt appreciation to the esteemed panel of judges who made this celebration of innovation and excellence possible.