Awards for our digital products

bima-winner-2022-offwhite-png 1.png

Digital Impact Awards Europe 2022 Winner logo

DIA-Europe-2022_Winner-gold.png

The Drum Awards Marketing Finalist 2019 logo

AWARDS-BADGES_Marketing_feat-scaled 1.png

<ul>
<li>Leverage customer insight and deliver value in context of your users</li>
<li>Design products and solutions that solve problems and put outcomes over outputs</li>
<li>Design solutions that are user-centric and deliver value for your user</li>
<li>Design solutions that deliver against your business goals and objectives</li>
<li>Design and develop compelling propositions and services to help you evolve, adapt and grow </li>
</ul>

<h2>Design capabilities</h2>
<p>Our specialists maintain a user-centric approach when it comes to all aspects of product, service and solution design.</p>

<ul>
<li>User Experience Design</li>
<li>Interface Design</li>
<li>Product Design</li>
<li>Service Design</li>
</ul>

Award winning digital experience for a global market leader

Güntner

Güntner is a commercial cooling and industrial refrigeration business, 90 years old and headquartered in Munich, Germany. It’s a major player in the global cooling business.

Client

"Help us increase online traffic and improve our website experience."

Designing and building a new website was much more than creating more brochureware - they had limited understanding of their audiences, how they bought and their experience of transacting with Güntner. They also needed to be able to facilitate a localised approach to content, as their global product range not only needed translating for different markets, but also updating based on what was available where. To add to journey complexities, certain products needed different content and supporting materials in some regions.

Challenge

The family-run business wanted their digital presence to reflect their size, expertise, and state of the art technology. Something that their existing c.10 year old website was no longer able to deliver on.

We carried out an extensive, remote Explore phase, gaining insight into the Güntner audiences through international workshops, surveys and interviews. This insight fed directly into a series of design and development sprints on the Optimizely DXC platform over a 6 month period, launching their new website and rolling out across 14 languages and markets. With a new website built on a Digital Experience Platform enabling a web estate of personalised experiences, online transactions, self-serve product configuration and a market-specific product offering.

Solution

The brief was to start by defining audiences and creating an international digital estate built to handle today’s complexity of audience journeys. We went beyond this, designing an entirely new rich visual experience in line with their new brand identity.

The results have been transformational; in 9 months to March 22, website visits are up 27%, there’s a 73% increase in new visitors, and mobile visits are up from 15% to 40%. Günter’s new global and market websites represent a huge step forward for the business and the industry. They now have a leading web presence, better than all the competition in terms of experience, brand consistency and managing the sales funnel online into sales. This also led to the project winning Silver in the ‘Best Corporate Website’ category of the prestigious Digital Impact Awards Europe in 2022.

Results

27% increase in site visits across 14 global markets.

Other businesses we’ve helped with design

Calor.svg

Roehampton.png

Mammoet.svg

woburn.png

Practical Action.svg

Spotlight on design

<h2><span class="text-grey">User-centric design is informed by strategy,</span> come and see how we spot opportunities and build solutions</h2>

You lose ground<br/> when you stand still. Let's get moving.

over the shoulder shot of person holding a phone with a booking app loaded and pointing at a laptop screen

large_Service-header-design.webp

medium_Service-header-design.webp

small_Service-header-design.webp

thumbnail_Service-header-design.webp

Service-header-design.webp