Brammer - Keyword Research and Technical Copywriting
Keyword research and technical copywriting. Bringing complex products to life with audience-led content.
We recognised the opportunity for Arriva to use online channels to engage with new target audiences: young people, students and early technology adopters.
The website, however, was unstable, and it would often suffer crashes during high traffic periods.
Whether it's booking holidays or buying takeaways, these audiences are used to transacting online and they want it to be a seamless experience. With that in mind, we focused on delivering a mobile-optimised customer journey from checking timetable information and service updates through to journey planning and ticket sales.
We researched customer behaviour and website usage, benchmarked competitors and worked with Arriva stakeholders to plan, prototype and test customer experiences.
An organisation on Arriva's scale needs a platform that can handle high volumes of traffic and data. We took Arriva's site onto the enterprise-level CMS, Episerver, to not only meet the demand but tailor experiences for different visitor groups with personalised website journeys.
The site services 15 million visits a year and has delivered a 12% growth in monthly ticket sales through ecommerce since our last redesign.
"Freestyle really got under the skin of our audiences and what they want from the online experience. We have their customer experience map on a wall in our office!"
David Shadbolt, Arriva Bus
Guy's been at Freestyle for over 12 years and he's worked with Arriva since day one. Guy's expert knowledge in the complex challenges within e-commerce has made sure Arriva's travellers are happy customers.
Want to work with Guy? Drop him an email: