Complex international freight bookings made simple

Eurotunnel is one of the railway shuttle services operating in the Channel Tunnel between the UK and France.

With requirements for tracing goods, invoicing account customers, loading based on size and type of freight being carried, and different legislation requirements between the UK and EU, it’s a lengthy and complex challenge. The gap Eurotunnel had was providing an easy and efficient mobile experience for regular hauliers to share this information as part of their booking and for their logistics teams to make sense of it all.

Mapping out all the journey and booking variants helped us to create the optimum path for users. We experimented with design variants, a high fidelity prototype for user validation and internal and external testing to develop the first iteration of the app. This led to a full clickable prototype, specs and technical functionality prior to handing over to the internal team for onward development.

Plus, Eurotunnel and their freight drivers have already benefitted from the improvements in the booking experience.